Zola Spreads its Wings

Beverage Spectrum, February 18, 2011

Article written by  Jeffrey Klineman

“Acai has been pulped, extracted, clarified and just plain bottled in the decade since it became a mainstay of the natural foods channel. While it’s found some purchase in mainstream accounts – and as an ingredient in many trendy vodka drinks – it remains a product that has yet to break through. But Zola founder Chris Cuvelier believes he’s finally found a way to navigate the obstacles: … ”

“Cuvelier’s confidence rests on numbers showing that the brand tends to outsell its other miracle berry competitors at the grocery stores in which they compete, as well as a variety of plans that he has enacted to get his product out and his message to consumers.”   Full article

Leave a Reply